On-demand loyalty rewarding campaigns for almost anything with open API.

Login

Juengo Blog


Mobile consumers are more receptive when brands offer value in exchange for their time. The study, conducted by Millward Brown,is a continuation of Millward Brown's 2012 U.S. AdReaction Report: Marketing in the Mobile World. The AdReaction study found that although favorability toward mobile advertising was, on average, low, brands have the opportunity to break through by offering more tangible value in their marketing content. To explore this further, SessionM partnered with Millward Brown to study, in depth, the role of value and rewards in mobile advertising. (Read More)

The study revealed a value exchange equation that consumers use to assess mobile advertising and found that they were more likely to engage when brands offered them tangible value in exchange for their time and attention.
Reward-based mobile advertising is one answer to value exchange equation. Specific key findings from the report include:
  • Rewarded audiences are over twice as likely to interact with brands. After seeing an in-app ad, 34 percent of rewarded users clicked or interacted with an ad, compared with only 15 percent of mobile users who had not participated in reward-based advertising.
  • Receiving a reward expands a consumer's consideration set. After seeing an in-app ad, 26 percent of rewarded users considered purchasing a brand, compared with 18 percent of mobile users who had not participated in reward-based advertising.
  • Not all reward-based advertising is created equal. When using a reward-based advertising strategy, there are some things to keep in mind. Ninety-two percent of mobile users report it's important they choose the reward they receive, and 68 percent of users prefer to know for certain they will get a reward, rather than be surprised. Users also prefer rewards that are tangible and have an element of choice in how they're spent.


Targeting in loyalty programs

Posted on: 09/17/2013

Consumers aren't as loyal to loyalty programs as they used to be. That is mainly because most times they are bombarded with irrelevant offers that are not of their interest. But does this mean loyalty programs don’t have a future? Certainly not. Proponents of loyalty programs say they have two strong weapons to help them: Better targeting and mobile payments(Read More)


Imagine pulling in to New York City, pulling out your cell phone and seeing a message directing you to a handful of local restaurants and stores that are just right for you — and have some hefty discounts. There's nothing fanciful about this vision. All a marketer needs to do is taking into account a user's history of spending, plus his or her current location. Loyalty programs of the future (Juengo) will adopt to each person’s preferences and interests, offer consumers multiple options and make their life easier by making efficient use of new technologies.


Juengo article on TechCrunch

Posted on: 09/16/2013

Juengo exhibited on TechCrunch Disrupt SF on Monday September 9th, catching the eye of TC writer Jay Donovan. TechCrunch Disrupt is one of the most anticipated technology conferences of the year. 
 
On September 9th, Juengo had a chance to participate to this magnificent event in the heart of technology. You can read all about the article here: http://techcrunch.com/2013/09/11/juengo-loyalty-platform-rewards-for-actions-not-purchases/


Gamification - Infographic

Posted on: 07/29/2013

Checking in on Foursquare, ramping up the "strength" of your LinkedIn profile or earning juengos ceaselessly are different implementations of using game logic in non-game concepts. "Gamification"  is today's hottest business buzzword. Its proponents say it can revolutionize just about anything, from education to cancer treatment to ending poverty. While the global market for gamification is expected to explode from $242 million in 2012 to $2.8 billion in 2016, according to market analysis firm M2 Research, there is a growing chorus of critics who think it's little more than a marketing gimmick. So is the application of game mechanics to everyday life more than just a passing fad? The following infographic offers some useful information about gamification: (Source:link)



Is your digital life bulletproof?

Posted on: 07/12/2013

You hear stories every now and then for a guy or a girl who had their email, itunes and Facebook accounts hacked. You stop for a while, thinking that it is a terrible thing to happen, yet you don't really believe that this - which feels almost like a digital urban legend - is something that would happen to you.

Well it can happen to you and unless you take precaution, chances are that sometime it will happen to you. The extend and impact of someone stealing your online passwords is something that cannot be measured a priori, however as the old saying states prevention is better than cure

Unless you are from another planet or born in the middle ages, you know that using a small and common password (such as pass, or 12345) is just like having no password at all. It is usually advised to use alphanumeric passwords with uppercase and lowercase letters and if you can also include some other characters such as the hash sign or the dollar sign (etc) will make the password even stronger.

While the above paragraph states the truth, there is something of particular interest when choosing a strong password to protect your online privacy. Having a complex password (using  digits, characters and letters) won't necessarily mean that your password is more powerful than using a simple but longer password (only letters). Any password analyzer tool can tell you that a 6 digit complex password is weaker than a 20 digit, lowercase letters only password. 

So what is the strength of your password? Should this be a good time to change your password into (a) something stronger and (b) something you could remember more easily? 

Check out the amazing Wolfram Alpha web site and perform a password analysis of your password. Scroll down to the "Time to enumerate" section and see yourself how much time a password hacking tool would need to spend in order to break your password. 




Let's say you are somewhere in outer space. Let's say we don't really care how or why you got there... But let's assume you found a beautiful souvenir to buy for your friends back home. But you are out of cash and you left your credit card on the Spaceship. Frustration... What do you do??

Well, absurd as it sounds, Paypal might have the solution for you. Paypal's president David Marcus has announced Paypal Galactic, a pioneering solution for a problem yet to arise: galactic payments.


No details were given regarding the timeframe, how this will work or what the consumer market will be. We guess that won't be an alien civilization. Who knows? Maybe when Space travel becomes affordable, paypal might already have the solution; and that might just mean big bucks!

When a new gaming console called OUYA was unvailed last July, nobody could imagine what would follow. In just a few weeks of running a fundraising campaign through the popular crowd funding website Kickstarter, OUYA made it big time and successfully gathered $8.5 million. Having promised that the retail price of this gaming console (based on Android) would cost around $99, OUYA managed to grab the attention of users, media and ofcourse major retailers such as Amazon, Best Buy and Target.

It's slick design, beautiful 1080p HD video output and NVIDIA Tegra 3 processor set the expectations really high and everybody is wondering if this new console could shake the gaming industry. Competition is very high, not just from major keyplayers like Microsoft, Sony and Nintendo but there is also great competition coming from Smartphone and Tablet manufacturers as well.

Will OUYA eventually make a grand entrance to the gaming console sales? It will be officially out on sale on June 25th, so I guess we will just have to wait and find out. Take a look on OUYA'a website for more information at www.ouya.tv


As promised, the second Juengo Facebook Cover game has come! The series are continued with Juengman, a Juengo-oriented alternative remake of the classic Pacman! Run through the huge field from edge to edge, avoid Jungba, Jungbo, Junge and Jongo (Juengman’s eternal enemies) and collect all the available juengo points as quick as possible. Find the right time to eat flashing j-bombs and take revenge from your enemies

Juengman

To play the Juengman game visit: http://games.juengo.com/juengman/

More games are about to come!

Don’t forget to share your thoughts with us. Do you have a game idea you would like to see implemented? Join the conversation on Facebook and share your views.


Juengo lately announced the use of NFC technology in order to enrich the ways communities can reward Juengo users, and the ways users are able to redeem their juengos. NFC technology is constantly gaining in popularity and all the big corporations and cell phone manufacturers are jumping at the chance to use near field communication. But what about small businesses? Is NFC technology a smart move for them? (Content based of an article of Tanya Wozniaki)

As near field communication and contactless payment methods grow in popularity around the world, small businesses and organizations can increase customer satisfaction and boost business by installing systems built to handle this type of payments. Of course, it all comes down to each business’s budget and the number of transactions it deals with on a daily basis, but even a small store can help increase businesses by raising customer satisfaction levels.

Contactless payment systems reduce the time of each transaction, cutting down on the time a customer has to wait in line and the time the customer spends at the register. For businesses with limited staff on hand this can be the difference between getting through a line quickly versus watching disgruntled customers leave before making a purchase to avoid long waits.

Loading reward points cards (not any points of course, only juengos!) and coupons onto a customer’s smartphone means less time digging out coupons at the register and ensures the customer earns points for every transaction. Building brand loyalty starts with rewarding customers and ensuring your rewards programs are simple to use.

Finally, depending on each business, using NFC technology can keep it up-to-date with the latest in the technology world. Customers coming in to buy electronics or seek computer repairs will appreciate a store that embraces the latest in useful technology. Appearance and customer satisfaction can certainly drive sales. While some businesses may want to wait for the near field communication movement to really take off, others will want to join the movement while it’s growing. As companies like Google, PayPal, MasterCard, and Apple hop on board, small businesses will follow to help make NFC technology a common payment method.


Juengo combines interaction, gamification, rewarding, variety of choices, fun and technology. Kelly's Clay article in Forbes comes to confirm that these will be the components of successful loyalty and rewarding programs of the future. (Read the article here).

As Kelly Clay writes: "Many of existing reward systems lack integrated technology and game mechanics (and the psychology that makes gamification so successful) to further reward users for non-purchase interactions users have with the brand."

Providing rewards for more than just purchases – such as online interactions– is important as many companies drive revenue via advertising. By providing rewards around online engagement, it enables user retention to your website (without needing advertising campaigns) which benefits both the business beyond a tangible purchase, while also benefiting the customers with a tangible reward.

With the increasing use of mobile technology and gamification in everything, it is certain that the next years will see the growth of totally different forms of loyalty and rewarding programs. Juengo seems to have the right recipe. Don't you think?


 

Juengo members



• Not a Juengo member yet? Register now easily, quickly and free

• I forgot my password


×