New Study Shows Reward-Based Mobile Advertising Improves Brand Engagement and Loyalty With Consumers
Posted on: 10/08/2013
Reward-based mobile advertising is one answer to value exchange equation. Specific key findings from the report include:
- Rewarded audiences are over twice as likely to interact with brands. After seeing an in-app ad, 34 percent of rewarded users clicked or interacted with an ad, compared with only 15 percent of mobile users who had not participated in reward-based advertising.
- Receiving a reward expands a consumer's consideration set. After seeing an in-app ad, 26 percent of rewarded users considered purchasing a brand, compared with 18 percent of mobile users who had not participated in reward-based advertising.
- Not all reward-based advertising is created equal. When using a reward-based advertising strategy, there are some things to keep in mind. Ninety-two percent of mobile users report it's important they choose the reward they receive, and 68 percent of users prefer to know for certain they will get a reward, rather than be surprised. Users also prefer rewards that are tangible and have an element of choice in how they're spent.
Posted on: 09/17/2013
Posted on: 09/16/2013
Posted on: 07/29/2013
Posted on: 07/12/2013
You hear stories every now and then for a guy or a girl who had their email, itunes and Facebook accounts hacked. You stop for a while, thinking that it is a terrible thing to happen, yet you don't really believe that this - which feels almost like a digital urban legend - is something that would happen to you.
Well it can happen to you and unless you take precaution, chances are that sometime it will happen to you. The extend and impact of someone stealing your online passwords is something that cannot be measured a priori, however as the old saying states prevention is better than cure.
Unless you are from another planet or born in the middle ages, you know that using a small and common password (such as pass, or 12345) is just like having no password at all. It is usually advised to use alphanumeric passwords with uppercase and lowercase letters and if you can also include some other characters such as the hash sign or the dollar sign (etc) will make the password even stronger.
While the above paragraph states the truth, there is something of particular interest when choosing a strong password to protect your online privacy. Having a complex password (using digits, characters and letters) won't necessarily mean that your password is more powerful than using a simple but longer password (only letters). Any password analyzer tool can tell you that a 6 digit complex password is weaker than a 20 digit, lowercase letters only password.
So what is the strength of your password? Should this be a good time to change your password into (a) something stronger and (b) something you could remember more easily?
Check out the amazing Wolfram Alpha web site and perform a password analysis of your password. Scroll down to the "Time to enumerate" section and see yourself how much time a password hacking tool would need to spend in order to break your password.
Posted on: 06/28/2013
OUYA a $99 game console is expected to shake the gaming industry. But can it dethrone XBox, Playstation or Nintendo?
Posted on: 06/25/2013
When a new gaming console called OUYA was unvailed last July, nobody could imagine what would follow. In just a few weeks of running a fundraising campaign through the popular crowd funding website Kickstarter, OUYA made it big time and successfully gathered $8.5 million. Having promised that the retail price of this gaming console (based on Android) would cost around $99, OUYA managed to grab the attention of users, media and ofcourse major retailers such as Amazon, Best Buy and Target.
It's slick design, beautiful 1080p HD video output and NVIDIA Tegra 3 processor set the expectations really high and everybody is wondering if this new console could shake the gaming industry. Competition is very high, not just from major keyplayers like Microsoft, Sony and Nintendo but there is also great competition coming from Smartphone and Tablet manufacturers as well.
Will OUYA eventually make a grand entrance to the gaming console sales? It will be officially out on sale on June 25th, so I guess we will just have to wait and find out. Take a look on OUYA'a website for more information at www.ouya.tv
Posted on: 06/21/2013
As promised, the second Juengo Facebook Cover game has come! The series are continued with Juengman, a Juengo-oriented alternative remake of the classic Pacman! Run through the huge field from edge to edge, avoid Jungba, Jungbo, Junge and Jongo (Juengman’s eternal enemies) and collect all the available juengo points as quick as possible. Find the right time to eat flashing j-bombs and take revenge from your enemies
To play the Juengman game visit: http://games.juengo.com/juengman/
More games are about to come!
Don’t forget to share your thoughts with us. Do you have a game idea you would like to see implemented? Join the conversation on Facebook and share your views.
Posted on: 06/21/2013
Juengo lately announced the use of NFC technology in order to enrich the ways communities can reward Juengo users, and the ways users are able to redeem their juengos. NFC technology is constantly gaining in popularity and all the big corporations and cell phone manufacturers are jumping at the chance to use near field communication. But what about small businesses? Is NFC technology a smart move for them? (Content based of an article of Tanya Wozniaki)
As near field communication and contactless payment methods grow in popularity around the world, small businesses and organizations can increase customer satisfaction and boost business by installing systems built to handle this type of payments. Of course, it all comes down to each business’s budget and the number of transactions it deals with on a daily basis, but even a small store can help increase businesses by raising customer satisfaction levels.
Contactless payment systems reduce the time of each transaction, cutting down on the time a customer has to wait in line and the time the customer spends at the register. For businesses with limited staff on hand this can be the difference between getting through a line quickly versus watching disgruntled customers leave before making a purchase to avoid long waits.
Loading reward points cards (not any points of course, only juengos!) and coupons onto a customer’s smartphone means less time digging out coupons at the register and ensures the customer earns points for every transaction. Building brand loyalty starts with rewarding customers and ensuring your rewards programs are simple to use.
Finally, depending on each business, using NFC technology can keep it up-to-date with the latest in the technology world. Customers coming in to buy electronics or seek computer repairs will appreciate a store that embraces the latest in useful technology. Appearance and customer satisfaction can certainly drive sales. While some businesses may want to wait for the near field communication movement to really take off, others will want to join the movement while it’s growing. As companies like Google, PayPal, MasterCard, and Apple hop on board, small businesses will follow to help make NFC technology a common payment method.
Posted on: 06/20/2013
Juengo combines interaction, gamification, rewarding, variety of choices, fun and technology. Kelly's Clay article in Forbes comes to confirm that these will be the components of successful loyalty and rewarding programs of the future. (Read the article here).
As Kelly Clay writes: "Many of existing reward systems lack integrated technology and game mechanics (and the psychology that makes gamification so successful) to further reward users for non-purchase interactions users have with the brand."
Providing rewards for more than just purchases – such as online interactions– is important as many companies drive revenue via advertising. By providing rewards around online engagement, it enables user retention to your website (without needing advertising campaigns) which benefits both the business beyond a tangible purchase, while also benefiting the customers with a tangible reward.
With the increasing use of mobile technology and gamification in everything, it is certain that the next years will see the growth of totally different forms of loyalty and rewarding programs. Juengo seems to have the right recipe. Don't you think?